MIAMI — The KVJ Show, lured into the Miami radio market from West Palm Beach with great fanfare in August, has been canceled.
It’s yet another Gossip Extra exclusive: Kevin Rolston, Virginia Sinicki and Jason Pennington moved to the lowly Hollywood-based Hits 97.3 after 14 years as the Palm Beach County/Treasure Coast undisputed morning prime-time No. 1 on Wild 95.5.
Within months, however, the Cox Media station 97.3 changed music format to Top-40 then changed the show to include an increasing amount of music.
KVJ was traditionally a talk show, and talk about the idiosyncrasies of life in South Florida took less and less importance on a show fronted by three well-paid personalities.
Neither Rolston, the show’s defacto spokesman, nor honchos at Hits 97.3, owned by the same Atlanta-based conglomerate as The Palm Beach Post, are returning calls.
While the public has yet to be notified of the change, any reference to KVJ has been wiped out from the station’s website.
Is trio set to return to the air in West Palm?
Unlikely, for now!
Several radio execs interviewed off the record say there may not be room for Rolston and the crew.
The New York-based Elvis Duran and The Morning Show, which is syndicated nationally and cheaper to broadcast, is gathering momentum in KVJ‘s old time slot on Wild.
One source close to Hits 97.3 said Rolston, Sinicki and Pennington were not fired, since they’re under contract, but they’ve been told they no longer need to show up at the station.
They have been cleared to look for another gig starting Monday.