FORT LAUDERDALE — Think she’s freezing her ass off?
This model asked to work in a bikini in today’s 30-degree weather in Manhattan is Rosie Chegwidden.
I’m told she’s never been to Fort Lauderdale, but she’s the cheesecake on the Greater Fort Lauderdale Convention & Visitors Bureau‘s new promotional campaign to lure snowbirds down south.
For the next few weeks, Rosie’ll be giving out free subway rides while standing next to a huge “Fort Lauderdale’s warmer than New York” ad near Rockefeller Center.
BTW, the yearly Hello Sunny campaign’s won several awards for originality and effectiveness.