PHOTOS — LeBron James Surprises Beachgoers in Nike Commercial Shoot!

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A carnival-like atmosphere greeted Miami Heat superstar LeBon James at South Beach the other day as the ball player starred in a commercial for his new Nike athletic shoe, the LeBron X Low Watermelon!

Hundreds of fans, tourists and passersby converged to the beach near 13th Street either to catch a glimpse of the two-time world champ, or get in on the action.

Witnesses said the commercial seems to feature the shirtless James in a crowd of admiring sunbathers. At times, James sprinted away from them. At others, he joined them for a dip in the ocean.

Click on the photo gallery above for more.

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