Kyle by Alene Too, the name of the new place, features new fashions, accessories and cutting edge trends by top designers like Mattthew Williamson, Parker, Haute Hippie, Camilla and Ramy Brook.
“As someone who values great fashion, I know how difficult it is to find the newest looks and hottest accessories you want all under one roof,” says Richards, star of the Bravo reality program. She, by the way, is Paris Hilton’s aunt. “I am thrilled to join forces with Alene Too and owners Debbie Weisman and Lizzy Schwartz.”
Richards fell in love with Alene Too in January when she came to Boca for a signing of her bestseller Life Is Not a Reality Show.
“Our three-way love affair was instant,” joked Weisman. “Kyle’s fashion and Los Angeles expertise allows us to go to the next level.”