The $3,000-birthday cake she was asked to deliver to James’ New Year’s Eve party at the Shelborne South Beach hotel in Miami Beach — free of charge as part of a “sponsorship deal” — supposedly wasn’t fit for the king!
“It was a great cake,” Hickman said. “I could’ve blown it off because I had so much work with the holidays, but I came through at the last minute. I don’t even known what they did with it at this point. They have no respect.”
Two days before the Miami Beach fiesta for 50-plus that included Heat teammates Dwyane Wade, Chris Bosh and Juwan Howard, Hickman tells me she received a frantic, all-in-caps email from Samantha Rosen, the Shelborne‘s marketing director.
“URGENT!,” the email read. “NEED CAKE FOR LEBRON JAMES BIRTHDAY THAT WILL BE HOSTED AT THE SHELBORNE HOTEL BY DWADE, GAB UNION AND HEAT TEAMMATES.”
There was a catch: Hickman couldn’t charge anything, simply because James wouldn’t pay for it — never mind that James is in his second year of a $100 million-contract with the Heat!
In exchange, however, Rosen promised free publicity for Hickman’s Passion for Pastry: Photos of the cake would be distributed widely to the press and twittered with the name of her business prominently mentioned! Rosen didn’t return calls for comment but her boss Jared Galbut, the newly-redesigned Shelborne‘s managing principal, confirmed the deal today.
Hickman hurridly designed a five-tiered white cake with french vanilla buttercream covered in fondant in Miami Heat red and topped with a crown made of real edible gold dust and decorated with tiny edible basketballs. A golden crown on the top also was edible.
Not so fast!
When details of the birthday party started to spread Sunday morning, the photos that appeared online were photos of a different cake!
And the exposure was worldwide! So happens that James also announced his engagement to high school sweetheart Savannah Brinson at the same wingding!
Hickman, meanwhile, said she was promised her cake would be the one getting the sugar.
“I’m beyond mad,” she said. “I had to hire extra people to be able to make it. They should pay for my cake no matter what they did with it.”